Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
Marketing professionals know that Google changed everything. The question is, how do you make use of the power of Google? How do you interweave your online strategy into all aspects of your business strategy?
These are critical questions that must be answered by any business that depends on the web in any significant way. It’s no longer enough to post a “brochure website.” To compete in today’s business world you must do more. You must align your business strategy with your Web strategy.
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
- ISBN13: 9780470537190
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn’t just for marketers and techies. It can provide valuable insight on business strategy and product strategy. Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a
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